--- title: B2B Marketing Blog | Twogether | Strategy and Planning description: Strategy and Planning | --- # B2B Marketing Blog [Data Ops](https://www.wearetwogether.com/blog/tag/data-ops), [Channel](https://www.wearetwogether.com/blog/tag/channel), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Through Channel](https://www.wearetwogether.com/blog/tag/through-channel), [To channel](https://www.wearetwogether.com/blog/tag/to-channel) ## [Building a unified view of your ecosystem: why it matters and how to get started](https://www.wearetwogether.com/blog/building-a-unified-view-of-your-ecosystem-why-it-matters-and-how-to-get-started) ![Picture of Seb Tyack - Managing Director of Channel Solutions](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Seb Tyack - Managing Director of Channel Solutions](https://www.wearetwogether.com/blog/author/seb-tyack-director-of-channel-solutions) Apr 1, 2025 3:47:44 PM Building a high growth channel ecosystem has never been more critical—or more complex. For your end ... [ Read more ](https://www.wearetwogether.com/blog/building-a-unified-view-of-your-ecosystem-why-it-matters-and-how-to-get-started) [Channel](https://www.wearetwogether.com/blog/tag/channel), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [To channel](https://www.wearetwogether.com/blog/tag/to-channel) ## [Partner success framework](https://www.wearetwogether.com/blog/partner-success-framework) [Tracy Walker - Senior Channel Marketing Consultant](https://www.wearetwogether.com/blog/author/tracy-walker-senior-channel-marketing-consultant) Jan 21, 2025 4:52:34 PM In today’s global market, understanding and aligning with your partners goes beyond simple co-brandi... [ Read more ](https://www.wearetwogether.com/blog/partner-success-framework) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Demand](https://www.wearetwogether.com/blog/tag/demand), [AI](https://www.wearetwogether.com/blog/tag/ai) ## [Tech marketers: Three steps to ignite growth](https://www.wearetwogether.com/blog/three-steps-to-ignite-growth) [Alex Norbury - Group Managing Director](https://www.wearetwogether.com/blog/author/alex-norbury-group-managing-director) Oct 29, 2024 3:54:20 PM Alex Norbury explains how to get started on creating durable growth in the face of economic adversit... [ Read more ](https://www.wearetwogether.com/blog/three-steps-to-ignite-growth) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning) ## [Creativity and connectivity: Why your brand strategy is crucial to your marketing goals](https://www.wearetwogether.com/blog/creativity-and-connectivity) [Alex Norbury - Group Managing Director](https://www.wearetwogether.com/blog/author/alex-norbury-group-managing-director) Aug 14, 2024 4:25:34 PM Alex Norbury, Group Managing Director, shares his thoughts about the importance of a strong brand st... [ Read more ](https://www.wearetwogether.com/blog/creativity-and-connectivity) [![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/build-programmes-that-foster-dynamic-more-engaged-partnerships) [Blog](https://www.wearetwogether.com/blog/tag/blog), [Channel](https://www.wearetwogether.com/blog/tag/channel), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning) ## [Build programmes that foster dynamic, more engaged partnerships](https://www.wearetwogether.com/blog/build-programmes-that-foster-dynamic-more-engaged-partnerships) ![Picture of Uzma Ullah - Account Director, partnermarketing.com](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Uzma Ullah - Account Director, partnermarketing.com](https://www.wearetwogether.com/blog/author/uzma-ullah-account-director-partnermarketing-com) Jun 20, 2024 3:30:59 PM It’s critical to the continued success of your partner relationships to keep them fresh and vibrant.... [ Read more ](https://www.wearetwogether.com/blog/build-programmes-that-foster-dynamic-more-engaged-partnerships) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Media](https://www.wearetwogether.com/blog/tag/media), [Sales enablement](https://www.wearetwogether.com/blog/tag/sales-enablement) ## [Engaging the modern B2B decision-maker](https://www.wearetwogether.com/blog/engaging-the-modern-b2b-decision-maker) [Claire Davidson, Executive Strategy Director](https://www.wearetwogether.com/blog/author/claire-davidson-executive-strategy-director) May 21, 2024 10:21:56 AM Capture the attention of B2B Decision-Makers. Based on our recent research in collaboration with The... [ Read more ](https://www.wearetwogether.com/blog/engaging-the-modern-b2b-decision-maker) [![](https://www.wearetwogether.com/hubfs/TWOM114-005%20Blog%20-%20Enabling%20AI.jpg) ](https://www.wearetwogether.com/blog/ai-in-b2b-marketing-take-it-to-the-next-level-with-data) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Data Ops](https://www.wearetwogether.com/blog/tag/data-ops), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Martech](https://www.wearetwogether.com/blog/tag/martech), [AI](https://www.wearetwogether.com/blog/tag/ai) ## [AI in B2B Marketing: Take it to the next level with data](https://www.wearetwogether.com/blog/ai-in-b2b-marketing-take-it-to-the-next-level-with-data) ![Picture of John Breedon - Director of DataOps & Performance](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [John Breedon - Director of DataOps & Performance](https://www.wearetwogether.com/blog/author/john-breedon-director-of-dataops-performance) May 17, 2024 1:24:18 PM If you follow our insights, you’ll have seen and heard the opinions, advice and recommendations cura... [ Read more ](https://www.wearetwogether.com/blog/ai-in-b2b-marketing-take-it-to-the-next-level-with-data) [![](https://www.wearetwogether.com/hubfs/TWOM108-004%20Blog%20post-1080x1080-1.png) ](https://www.wearetwogether.com/blog/shifting_mindsets_lenovos_partner_education_strategy_for_growth) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Channel](https://www.wearetwogether.com/blog/tag/channel), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [To channel](https://www.wearetwogether.com/blog/tag/to-channel) ## [Shifting mindsets: Lenovo's partner education strategy for growth](https://www.wearetwogether.com/blog/shifting_mindsets_lenovos_partner_education_strategy_for_growth) [Sophie Baker - Account Director](https://www.wearetwogether.com/blog/author/sophie-baker-account-director) May 7, 2024 12:21:06 PM Partner education is central to vendor success. And with the right approach, you can get partners to... [ Read more ](https://www.wearetwogether.com/blog/shifting_mindsets_lenovos_partner_education_strategy_for_growth) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Channel](https://www.wearetwogether.com/blog/tag/channel), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [To channel](https://www.wearetwogether.com/blog/tag/to-channel) ## [Fuelling growth through stronger partnerships](https://www.wearetwogether.com/blog/fuelling_growth_through_stronger_partnerships) [Channel Solutions](https://www.wearetwogether.com/blog/author/channel-solutions) Apr 4, 2024 4:07:45 PM As a technology vendor, your channel partners are pivotal to driving revenue and growth. But are you... [ Read more ](https://www.wearetwogether.com/blog/fuelling_growth_through_stronger_partnerships) [![](https://www.wearetwogether.com/hubfs/social-suggested-images/TWOM115-002%20Social%20Sustainability%20ad.png) ](https://www.wearetwogether.com/blog/elevating-social-sustainability) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [TTMP LP](https://www.wearetwogether.com/blog/tag/ttmp-lp) ## [The Crucial "S" in ESG and the role of technology](https://www.wearetwogether.com/blog/elevating-social-sustainability) [Dr. Leeya Hendricks, Fintech CMO](https://www.wearetwogether.com/blog/author/dr-leeya-hendricks-fintech-cmo) Mar 22, 2024 12:24:51 PM Environmental, Social and Governance (ESG) goals are an increasingly pressing concern for business l... [ Read more ](https://www.wearetwogether.com/blog/elevating-social-sustainability) ## Drive people to your products and services Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Learn more