---
title: B2B Marketing  Blog | Twogether | Jonathan Sedger - Innovation and Partnerships Director
---

# B2B Marketing Blog

[![](https://www.wearetwogether.com/hubfs/undefined.jpeg) ](https://www.wearetwogether.com/blog/navigate-ai-in-your-b2b-marketing)

[Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [News](https://www.wearetwogether.com/blog/tag/news), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [AI](https://www.wearetwogether.com/blog/tag/ai)

## [AI Compasses: Navigate AI in your B2B Marketing](https://www.wearetwogether.com/blog/navigate-ai-in-your-b2b-marketing)

[Jonathan Sedger - Innovation and Partnerships Director](https://www.wearetwogether.com/blog/author/jonathan-sedger-innovation-and-partnerships-director) 

 Aug 17, 2023 2:31:26 PM

In this blog, we introduce the AI Compasses, a framework we have developed to help our B2B marketing...

[ Read more ](https://www.wearetwogether.com/blog/navigate-ai-in-your-b2b-marketing)

[![](https://www.wearetwogether.com/hubfs/TWOM101-004%20Jonathan%20Sedger%20blog%20-%20option%203-1.jpg) ](https://www.wearetwogether.com/blog/what-it-means-to-be-innovative-in-b2b-tech)

[Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [AOTY](https://www.wearetwogether.com/blog/tag/aoty), [ANA](https://www.wearetwogether.com/blog/tag/ana)

## [What does it actually mean to be innovative in B2B tech?](https://www.wearetwogether.com/blog/what-it-means-to-be-innovative-in-b2b-tech)

[Jonathan Sedger - Innovation and Partnerships Director](https://www.wearetwogether.com/blog/author/jonathan-sedger-innovation-and-partnerships-director) 

 May 30, 2023 3:44:33 PM

For CMOs who want to innovate more – and innovate better – where do you start? With a problem to sol...

[ Read more ](https://www.wearetwogether.com/blog/what-it-means-to-be-innovative-in-b2b-tech)

[![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/the-metaverse-why-b2b-marketers-should-care)

[News](https://www.wearetwogether.com/blog/tag/news), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Experiential and Events](https://www.wearetwogether.com/blog/tag/experiential-and-events), [Digital](https://www.wearetwogether.com/blog/tag/digital), [Demand](https://www.wearetwogether.com/blog/tag/demand)

## [The metaverse: Why B2B marketers should care](https://www.wearetwogether.com/blog/the-metaverse-why-b2b-marketers-should-care)

[Jonathan Sedger - Innovation and Partnerships Director](https://www.wearetwogether.com/blog/author/jonathan-sedger-innovation-and-partnerships-director) 

 Nov 9, 2022 5:17:17 PM

The so-called metaverse. For something that has precisely nothing to with Doctor Strange, the Avenge...

[ Read more ](https://www.wearetwogether.com/blog/the-metaverse-why-b2b-marketers-should-care)

[![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/the-power-of-partnership-drift-x-twogether)

[News](https://www.wearetwogether.com/blog/tag/news), [Experiential and Events](https://www.wearetwogether.com/blog/tag/experiential-and-events), [Digital](https://www.wearetwogether.com/blog/tag/digital)

## [The power of partnership: Drift x Twogether](https://www.wearetwogether.com/blog/the-power-of-partnership-drift-x-twogether)

[Jonathan Sedger - Innovation and Partnerships Director](https://www.wearetwogether.com/blog/author/jonathan-sedger-innovation-and-partnerships-director) 

 Jun 4, 2021 2:45:00 PM

Innovation, for us, means; “Increasing our clients campaign success through innovation and strategic...

[ Read more ](https://www.wearetwogether.com/blog/the-power-of-partnership-drift-x-twogether)

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