---
title: B2B Marketing  Blog | Twogether | TTMP LP
description: TTMP LP |
---

# B2B Marketing Blog

[![](https://www.wearetwogether.com/hubfs/social-suggested-images/TWOM115-002%20Social%20Sustainability%20ad.png) ](https://www.wearetwogether.com/blog/elevating-social-sustainability)

[Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [TTMP LP](https://www.wearetwogether.com/blog/tag/ttmp-lp)

## [The Crucial "S" in ESG and the role of technology](https://www.wearetwogether.com/blog/elevating-social-sustainability)

[Dr. Leeya Hendricks, Fintech CMO](https://www.wearetwogether.com/blog/author/dr-leeya-hendricks-fintech-cmo) 

 Mar 22, 2024 12:24:51 PM

Environmental, Social and Governance (ESG) goals are an increasingly pressing concern for business l...

[ Read more ](https://www.wearetwogether.com/blog/elevating-social-sustainability)

[![](https://www.wearetwogether.com/hubfs/Fallback%2002.jpg) ](https://www.wearetwogether.com/blog/the-value-of-attention)

[Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Media](https://www.wearetwogether.com/blog/tag/media), [TTMP LP](https://www.wearetwogether.com/blog/tag/ttmp-lp)

## [The value of attention: How are metric driven CMOs measuring success?](https://www.wearetwogether.com/blog/the-value-of-attention)

[Erin Dunsford - Media Strategy Director and Sarah Cowen - Biddable Planning Senior Lead](https://www.wearetwogether.com/blog/author/erin-dunsford-media-strategy-director-and-sarah-cowen-biddable-planning-senior-lead) 

 Aug 30, 2023 10:15:40 AM

The media industry continues to make conscious efforts to move away from clicks as the sole measure ...

[ Read more ](https://www.wearetwogether.com/blog/the-value-of-attention)

## Drive people to your products and services

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