--- title: B2B Marketing Blog | Twogether | Media description: Media | --- # B2B Marketing Blog [Blog](https://www.wearetwogether.com/blog/tag/blog), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Martech](https://www.wearetwogether.com/blog/tag/martech), [Media](https://www.wearetwogether.com/blog/tag/media) ## [Cannes wrap up: A B2B Marketer's Perspective](https://www.wearetwogether.com/blog/cannes-wrap-up) [Michele Reale - Executive Media Director](https://www.wearetwogether.com/blog/author/michele-reale-executive-media-director) Jun 25, 2024 1:07:33 PM This year's Cannes Festival of Creativity surfaced two essential questions for B2B Marketers. [ Read more ](https://www.wearetwogether.com/blog/cannes-wrap-up) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Media](https://www.wearetwogether.com/blog/tag/media), [Sales enablement](https://www.wearetwogether.com/blog/tag/sales-enablement) ## [Engaging the modern B2B decision-maker](https://www.wearetwogether.com/blog/engaging-the-modern-b2b-decision-maker) [Claire Davidson, Executive Strategy Director](https://www.wearetwogether.com/blog/author/claire-davidson-executive-strategy-director) May 21, 2024 10:21:56 AM Capture the attention of B2B Decision-Makers. Based on our recent research in collaboration with The... [ Read more ](https://www.wearetwogether.com/blog/engaging-the-modern-b2b-decision-maker) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Media](https://www.wearetwogether.com/blog/tag/media), [Experiential and Events](https://www.wearetwogether.com/blog/tag/experiential-and-events) ## [Why you should invest more in marketing during economic uncertainty](https://www.wearetwogether.com/blog/why-you-should-invest-more-in-marketing-during-economic-uncertainty) ![Picture of Alex Norbury - MD](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Alex Norbury - MD](https://www.wearetwogether.com/blog/author/alex-norbury-md) Sep 19, 2023 12:28:27 PM [ Read more ](https://www.wearetwogether.com/blog/why-you-should-invest-more-in-marketing-during-economic-uncertainty) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Media](https://www.wearetwogether.com/blog/tag/media), [Experiential and Events](https://www.wearetwogether.com/blog/tag/experiential-and-events) ## [How to convince your CFO of creative cruciality](https://www.wearetwogether.com/blog/how-to-convince-your-cfo-of-creative-cruciality) ![Picture of Alex Norbury - MD](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Alex Norbury - MD](https://www.wearetwogether.com/blog/author/alex-norbury-md) Sep 19, 2023 12:24:41 PM [ Read more ](https://www.wearetwogether.com/blog/how-to-convince-your-cfo-of-creative-cruciality) [![](https://www.wearetwogether.com/hubfs/Fallback%2002.jpg) ](https://www.wearetwogether.com/blog/the-value-of-attention) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Media](https://www.wearetwogether.com/blog/tag/media), [TTMP LP](https://www.wearetwogether.com/blog/tag/ttmp-lp) ## [The value of attention: How are metric driven CMOs measuring success?](https://www.wearetwogether.com/blog/the-value-of-attention) [Erin Dunsford - Media Strategy Director and Sarah Cowen - Biddable Planning Senior Lead](https://www.wearetwogether.com/blog/author/erin-dunsford-media-strategy-director-and-sarah-cowen-biddable-planning-senior-lead) Aug 30, 2023 10:15:40 AM The media industry continues to make conscious efforts to move away from clicks as the sole measure ... [ Read more ](https://www.wearetwogether.com/blog/the-value-of-attention) [![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/the-rise-of-the-brand-publisher) [News](https://www.wearetwogether.com/blog/tag/news), [Media](https://www.wearetwogether.com/blog/tag/media), [Copy](https://www.wearetwogether.com/blog/tag/copy) ## [The rise of the brand publisher](https://www.wearetwogether.com/blog/the-rise-of-the-brand-publisher) [Stuart Constable - Head of Copy and Content](https://www.wearetwogether.com/blog/author/stuart-constable-head-of-copy-and-content) Jun 16, 2022 2:49:00 PM For over a decade, the currency of programmatic advertising has been cookies, but with uncertainty a... [ Read more ](https://www.wearetwogether.com/blog/the-rise-of-the-brand-publisher) [![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/best-practice-for-brand-publishers) [News](https://www.wearetwogether.com/blog/tag/news), [Media](https://www.wearetwogether.com/blog/tag/media), [Copy](https://www.wearetwogether.com/blog/tag/copy) ## [Best practice for brand publishers](https://www.wearetwogether.com/blog/best-practice-for-brand-publishers) [Stuart Constable - Head of Copy and Content](https://www.wearetwogether.com/blog/author/stuart-constable-head-of-copy-and-content) Jun 6, 2022 2:49:00 PM Unless you’ve been living under a rock, you’ll be aware that third-party cookies are in the firing l... [ Read more ](https://www.wearetwogether.com/blog/best-practice-for-brand-publishers) [![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/integrated-agencies-connecting-a-creative-and-calculated-mindset) [News](https://www.wearetwogether.com/blog/tag/news), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Media](https://www.wearetwogether.com/blog/tag/media), [Digital](https://www.wearetwogether.com/blog/tag/digital), [Demand](https://www.wearetwogether.com/blog/tag/demand), [AOTY](https://www.wearetwogether.com/blog/tag/aoty) ## [Connecting a creative and calculated mindset](https://www.wearetwogether.com/blog/integrated-agencies-connecting-a-creative-and-calculated-mindset) ![Picture of Claire Davidson - Planning Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Claire Davidson - Planning Director](https://www.wearetwogether.com/blog/author/claire-davidson-planning-director) Apr 22, 2021 2:44:00 PM Is it just a coincidence that an integrated agency has been B2B Marketing’s Agency of the Year three... [ Read more ](https://www.wearetwogether.com/blog/integrated-agencies-connecting-a-creative-and-calculated-mindset) [![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/context-is-king-in-the-evolving-world-of-digital-media) [News](https://www.wearetwogether.com/blog/tag/news), [Media](https://www.wearetwogether.com/blog/tag/media), [Digital](https://www.wearetwogether.com/blog/tag/digital) ## [Context is king, in the evolving world of digital media](https://www.wearetwogether.com/blog/context-is-king-in-the-evolving-world-of-digital-media) ![Picture of Michele Reale - Media Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Michele Reale - Media Director](https://www.wearetwogether.com/blog/author/michele-reale-media-director) Mar 3, 2021 2:44:00 PM Modern digital media lets you tune in to your key opportunities. Media Director, Michele Reale, disc... [ Read more ](https://www.wearetwogether.com/blog/context-is-king-in-the-evolving-world-of-digital-media) [![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/how-to-make-your-media-spend-work-harder-for-longer) [News](https://www.wearetwogether.com/blog/tag/news), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Media](https://www.wearetwogether.com/blog/tag/media), [Demand](https://www.wearetwogether.com/blog/tag/demand) ## [How to make your media spend work harder, for longer](https://www.wearetwogether.com/blog/how-to-make-your-media-spend-work-harder-for-longer) ![Picture of Michele Reale - Media Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Michele Reale - Media Director](https://www.wearetwogether.com/blog/author/michele-reale-media-director) Sep 15, 2020 2:39:00 PM Four ways to strike a better balance with your marketing Are you making waves, or is your media spen... [ Read more ](https://www.wearetwogether.com/blog/how-to-make-your-media-spend-work-harder-for-longer) ## Drive people to your products and services Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Learn more