---
title: B2B Marketing  Blog | Twogether | Alex Norbury - MD
---

# B2B Marketing Blog

[Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Media](https://www.wearetwogether.com/blog/tag/media), [Experiential and Events](https://www.wearetwogether.com/blog/tag/experiential-and-events)

## [Why you should invest more in marketing during economic uncertainty](https://www.wearetwogether.com/blog/why-you-should-invest-more-in-marketing-during-economic-uncertainty)

![Picture of Alex Norbury - MD](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Alex Norbury - MD](https://www.wearetwogether.com/blog/author/alex-norbury-md) 

 Sep 19, 2023 12:28:27 PM

[ Read more ](https://www.wearetwogether.com/blog/why-you-should-invest-more-in-marketing-during-economic-uncertainty)

[Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Media](https://www.wearetwogether.com/blog/tag/media), [Experiential and Events](https://www.wearetwogether.com/blog/tag/experiential-and-events)

## [How to convince your CFO of creative cruciality](https://www.wearetwogether.com/blog/how-to-convince-your-cfo-of-creative-cruciality)

![Picture of Alex Norbury - MD](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Alex Norbury - MD](https://www.wearetwogether.com/blog/author/alex-norbury-md) 

 Sep 19, 2023 12:24:41 PM

[ Read more ](https://www.wearetwogether.com/blog/how-to-convince-your-cfo-of-creative-cruciality)

[![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/getting-passionate-about-emotion-in-b2b-tech)

[News](https://www.wearetwogether.com/blog/tag/news), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Demand](https://www.wearetwogether.com/blog/tag/demand), [AOTY](https://www.wearetwogether.com/blog/tag/aoty), [ANA](https://www.wearetwogether.com/blog/tag/ana)

## [Getting passionate about emotion in B2B tech](https://www.wearetwogether.com/blog/getting-passionate-about-emotion-in-b2b-tech)

![Picture of Alex Norbury - MD](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Alex Norbury - MD](https://www.wearetwogether.com/blog/author/alex-norbury-md) 

 Jun 18, 2021 2:45:00 PM

As consumers, we can all recall our favourite pieces of creative. A John Lewis Christmas ad; Budweis...

[ Read more ](https://www.wearetwogether.com/blog/getting-passionate-about-emotion-in-b2b-tech)

[![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/4-ways-to-help-resellers-get-more-from-your-mdf)

[News](https://www.wearetwogether.com/blog/tag/news), [Channel](https://www.wearetwogether.com/blog/tag/channel), [Through Channel](https://www.wearetwogether.com/blog/tag/through-channel), [To channel](https://www.wearetwogether.com/blog/tag/to-channel)

## [Marketing Concierge: 4 ways to help resellers get more from your MDF](https://www.wearetwogether.com/blog/4-ways-to-help-resellers-get-more-from-your-mdf)

![Picture of Alex Norbury - MD](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Alex Norbury - MD](https://www.wearetwogether.com/blog/author/alex-norbury-md) 

 Jul 14, 2017 2:24:00 PM

$50 billion – that’s approximately how much marketing funding is left unspent annually by resellers ...

[ Read more ](https://www.wearetwogether.com/blog/4-ways-to-help-resellers-get-more-from-your-mdf)

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