---
title: Tiny. It's the New Big
description: Lenovo needed a disruptive campaign to reposition their ThinkCentre Tiny series of desktops for their key audience. Tiny campaign and huge results!
---

[B2B Marketing Case Studies | Twogether ](https://www.wearetwogether.com/work)

# [Tiny. It's the New Big](https://www.wearetwogether.com/work/lenovo-tiny-not-timid)

 Written by [Blog Authort](https://www.wearetwogether.com/work/author/blog-authort) | Nov 2, 2022 4:31:00 PM

# 'Tiny' campaign. Huge results.

Whilst being best known for its range of laptops, Lenovo needed to energise its presence in the desktop market.

Turning to long-term partner Twogether for its development, the 'tiny' creative programme that followed would drive massive gains.

[View full post](https://www.wearetwogether.com/work/lenovo-tiny-not-timid)

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