In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Seema Barman, Senior Manager of Worldwide Partner Program Infrastructure, Juniper Networks.
Seema's fascinating background in clinical psychology has profoundly influenced her approach to designing impactful partner experiences in channel operations. In this episode, she shares how this unique perspective helps shape the future of partner programs, ensuring they meet partners' needs and actively engage them.
Discover Seema's insights into what truly makes a partner program successful, the key metrics for ROI, and how to effectively track performance. If you're a channel leader looking to maximise the potential of your programs and MDF, this episode is a must-listen.
Watch the full episode below, or tune in on your favourite audio platform!
To hear more from channel chiefs paving the way for the future of ecosystems, listen to our spin-off series, Inside the Ecosystem.