Marketing leaders know it, yet can’t help but rely on them.
For years, short-term metrics have become a crutch for B2B marketers when showcasing how effective campaigns are. But the trust is they're more about vanity or volume than a true demonstration of business impact.
So, how do you start a journey away from the short-term, along a new metric-laden pathway where long-term lives? We know a couple of people who know the way.
Listen as we step into the promised land of long-term metrics with a thrilling discussion between our Director of Data Ops and Performance, John Breedon, and Media Planning Director Anya Newton. Together they introduce the key frameworks and steps marketers should take to understand which metrics are important to them.