Sigfox Connect 2020


Every year, Sigfox Connect is THE global IoT event, gathering 1,500 key players. As a result of the pandemic, the decision was made to turn Sigfox Connect into a virtual event.

This presented several challenges, namely in the form of resistance from key partners and their sales team who saw little value in a digital-only event to connect and engage with attendees.

Every year, Sigfox Connect is THE global IoT event, gathering 1,500 key players. As a result of the pandemic, the decision was made to turn Sigfox Connect into a virtual event.

This presented several challenges, namely in the form of resistance from key partners and their sales team who saw little value in a digital-only event to connect and engage with attendees.

Our solution came in the form of an immersive, experientially driven platform enabling attendees and partners alike through pioneering technologies – right down to a ‘spatial chat’ feature.

Using a multi-spatial, 360-degree digital environment, we created an immersive experience that mimicked a physical event. From providing attendees with the freedom to roam and discover aspects of the agenda, sessions, speakers, and topics of interest, to creating opportunities to connect, and to learn and engage in live ideation and idea-sharing forums.

The ‘Spatial Chat’ feature became the talking point of the event. It was activated across five rooms, each stylized per vertical. This enabled attendees to navigate the virtual environment using a live video thumbnail that, if they moved closer to a conversation, the audio became louder, and they could join in. As they moved away, the sound faded, like in the real world.

118% over registration target
2h 36m average viewing time
0 technical or user errors

Sigfox Connect 2020 has been considered unanimously a success by both Sigfox and customers alike. That’s quite an achievement given the complexity of what was pulled together.
None of this would have happened without twogether.

I’m very grateful to have had the chance to work with such an amazing team that supported us all the way like a natural extension of the Sigfox sales and marketing organization.

Cecilia Monti, Marketing Director at Sigfox