A Salesforce to be reckoned with

Salesforcing the C-Suite's hand

With the COVID crisis having driven a steep rise in cloud adoption, and with no sign of that slowing in the post-pandemic climate, it stood to reason that Salesforce would want to capitalise.

It is, after all, one of the biggest names in the cloud software business.

The company saw significant growth opportunities across seven industries in particular – Construction, Automotive, Software and Services, Transport and Logistics, and Banking and Lending. But it realised there was work to be done in those areas to:

- Increase its brand exposure

- Ensure and nurture rapport with key and pipeline accounts

- Create engagement and interactions with target and newly acquired accounts

- Increase pipeline revenues from marketing and marketing-influenced sources

With C-level decision makers and LoB contacts the target, it felt that a ground-up, end-to-end ABM campaign incorporating a one-to-few cluster strategy was key.

Knowing this would require highly-targeted content based on deep-dive market research and account insight, Salesforce chose Twogether to oversee its creation.