Building blocks of ABM


When the pandemic hit, so did the demand for cloud sales and adoption. Salesforce saw an opportunity to drive growth in key industries.

Seeking to drive growth and tell the Salesforce story, they turned to us to build a scalable ABM campaign. One that enabled them to leverage existing content whilst also using insights and understanding to build a highly bespoke demand gen engine.

When the pandemic hit, so did the demand for cloud sales and adoption. Salesforce saw an opportunity to drive growth in key industries.

Seeking to drive growth and tell the Salesforce story, they turned to us to build a scalable ABM campaign. One that enabled them to leverage existing content whilst also using insights and understanding to build a highly bespoke demand gen engine.

We set about building an ABM campaign from start to finish, implementing a 1: few cluster strategy. Our approach would craft highly targeted value propositions based on deep-dive market research and account insight.

We provided a series of targeted value propositions based on deep-dive market research and account insight. Campaign messaging was then tailored for each industry, account, and target audience title, with embedded intent monitoring in place to guarantee movement from the consideration stage to decision-to-purchase.

Content assets were deployed via a sophisticated, multi-channel demand generation engine. This five-part engine, comprising paid and programmatic media, content syndication, email, and direct mail ensured targeted engagement and conversion-ready leads for sales.

1:20 ROI for closed business
115% of Annual Contract Value

As we've worked to answer the ‘how?’ of scaling ABM at Salesforce, the team at twogether have continuously demonstrated the value of their partnership by solving knowledge gaps with industry and account research, supporting our programmatic digital efforts, and offering new and fresh ideas to increase the effectiveness of our ABM account journeys.

Building from our successes in FY21, we're pleased to have twogether as a primary marketing partner for FY22 and beyond!

Manager, ABM at Salesforce
Talk to us about Salesforce