Polycom:
Low-Hanging Fruit

Overview

Sowing the seeds of change

Everyone loved Polycom’s HDX Series® telepresence technology. Especially resellers, who had an industry-leading solution to help them win and keep customers. But nothing lasts forever, and the Polycom team came to twogether for a campaign to help partners migrate their customers to the new standard: the RealPresence® Group Series.

It was a great opportunity to start fruitful new conversations with existing customers - always the easiest audience to reach. ‘Low-Hanging Fruit’ used surreal imagery and an integrated campaign across multiple channels to help the channel harvest healthy new crops of sales.

Goals

  • Drive home the message that the HDX Series was going end-of-life
  • Position RealPresence Group Series as a great opportunity to migrate customers to a new platform
  • Maintain and enhance Polycom’s position as a dynamic, market-leading brand

Want to know how we did it?