---
title: Green IT
description: Delivering 'a better life for humanity', Lenovo realised their target EMEA audience was unaware of their sustainable credentials. Twogether fixed that!
---

[B2B Marketing Case Studies | Twogether ](https://www.wearetwogether.com/work)

# [Green IT](https://www.wearetwogether.com/work/lenovo-green)

 Written by [Blog Authort](https://www.wearetwogether.com/work/author/blog-authort) | Oct 5, 2023 11:00:00 AM

# Green narrative triumphs with flying colours

A Fortune Global 500 company with 63,000+ employees serving 180 markets, Lenovo is listed on the World Index as one of the planet's 100 most sustainable corporations.

Despite this, and the company's stated determination to help create ‘a better life for humanity’, few in its audience knew about its green credentials and intentions. Until Twogether's “Smarter Technology. Sustainable Solutions.” campaign that is.

[View full post](https://www.wearetwogether.com/work/lenovo-green)

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