B2B Marketing Case Studies | Twogether

Green IT

Written by Blog Authort | Oct 5, 2023 11:00:00 AM

Green narrative triumphs with
flying colours

A Fortune Global 500 company with 63,000+ employees serving 180 markets, Lenovo is listed on the World Index as one of the planet's 100 most sustainable corporations.

Despite this, and the company's stated determination to help create ‘a better life for humanity’, few in its audience knew about its green credentials and intentions. Until Twogether's “Smarter Technology. Sustainable Solutions.” campaign that is.