CSC:
The Art of Transformation

Results

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senior event attendees
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uplift on target attendance
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attendance-to-meeting/opportunity conversion rate
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resulting sales pipeline

Overview

How to get the city excited

It’s not easy getting risk-averse insurers to embrace the idea of digital transformation. But with a cascade of bold colours, and a fresh new approach that made people and creativity the key issue, ‘The Art of Transformation’ helped CSC and Xchanging smash targets for event attendance. And we turned 20% of the delegates into passionate prospects.

The event at Landing Forty Two was such a success that the venue now features it as part of its own marketing materials.

Goals

  • Ensure maximum attendance at the keynote event launching CSC and Xchanging’s newly expanded offering to the insurance market
  • Cut through the noise around digital transformation in the London Market and engage the imagination of senior decision makers and influencers
  • Drive demand and awareness by demonstrating the alliance’s unique position as the number one provider of core insurance solutions

Testimonials

The Art of Transformation campaign we ran with twogether was an industry first for the London Insurance market.

Blending email, organic and paid social, direct mail, programmatic media, outdoor advertising, guerrilla marketing and a show stopping event at one of London’s most exclusive venues, we generated $65m of qualified pipeline, shifted perspectives positively and changed the way technology firms go to market in this sector.

twogether grasped the brief, delivered exceptional strategy, produced excellent creative and executed on time and within budget. The whole team were on point, dedicated, passionate and offered expert advice through a very demanding launch schedule.

Gareth Case,
Marketing Director,
at CSC

Want to know how we did it?