Making Industries Human


AVEVA is a market leader. But not enough people recognized that. Better-known brands commanded a stronger share of mind among operational decision-makers in industries such as water, energy, and food.

A merger with Schneider Electric gave AVEVA's industrial software an even stronger
global platform. It was time for the company to take its place at the front of mind.

AVEVA is a market leader. But not enough people recognized that. Better-known brands commanded a stronger share of mind among operational decision-makers in industries such as water, energy, and food.

A merger with Schneider Electric gave AVEVA's industrial software an even stronger
global platform. It was time for the company to take its place at the front of mind.

AVEVA required a brand marketing campaign that would differentiate the brand within its sector, drive awareness and resonate with its audience: An audience comprised of comprises complex global organizations, confronting multiple challenges of transformation and growth.

This was deployed through a multi-touch digital campaign, reaching the audience across a multitude of channels to reinforce the brand message. Research played a central role, highlighting the points of difference and enhancing campaign effectiveness and establishing metrics that enabled the tracking of brand performance.

Armed with these insights we developed a media strategy that drove awareness and consideration by deploying sophisticated audience and contextual targeting across biddable media channels covering display, native, video, paid social, and paid search. Focussing on premium environments ensured quality reach and sustained engagement over a 10-month period thus allowing AVEVA to build an always-on presence across key target audiences and industry verticals.

66% more interest after ad exposure
325% increase in “Responsive” brand attribute
190M impressions

twogether have collaborated seamlessly with our creative agency, delivering a bold, ownable, and effective approach that has engaged AVEVA’s audiences and taken the campaign proposition to the next level.

Through collaboration and continued optimisation, we have delivered results, testament to our agencies’ ability to grasp our audiences’ vision, goals, and objectives and reflect their needs in a compelling, intriguing and insightful way.

Vice President, Brand & Marketing Communications at AVEVA