Creating connections to a new brand
Connex17 was a flagship event for Alcatel-Lucent Enterprise (ALE). Having recently emerged from under the wing of Nokia-owned Alcatel-Lucent, the event served as the showcase for a whole new brand story, reaching partners, analysts and the internal team.
Having already developed ALE’s new brand message, ‘Where Everything Connects’, twogether then created a marketing automation campaign to drive registration for nine events across four regions around the world. The packed event spaces were eloquent evidence of the power of Eloqua in driving deep audience engagement when used in harness with a strong strategy and compelling creative and messaging.
- Drive maximum attendance to the events
- Simplify registration with a user-friendly portal
- Create an integrated communications campaign, based on Eloqua and Salesforce.com