---
title: 139 | Why the future of B2B agencies lies in strategy
description: Hear Joel Harrison, Founder, B2B Marketing, talk about the future of marketing agencies, where their strengths lie and how to stay competitive.
---

[B2B Podcasts | Twogether ](https://www.wearetwogether.com/podcasts)

# [139 | Why the future of B2B agencies lies in strategy](https://www.wearetwogether.com/podcasts/why-the-future-of-b2b-agencies-lies-in-strategy)

 Written by [Jon Busby - CTO](https://www.wearetwogether.com/podcasts/author/jon-busby-cto) | Apr 9, 2025 8:22:39 AM

### **The crossroads for B2B marketing leaders. **

This week on The Tech Marketing Podcast, Joel Harrison, Founder of B2B Marketing joins Twogether's Minaz Tejani for a candid conversation on the state of our industry. 

Unpack what many may be thinking but few are saying: B2B marketing is being redefined. As brands request more flexibility, strategic value and genuine creativity, the old playbook needs a refresh. Joel offers a compelling look at how agencies must evolve, becoming leaner, bolder and more collaborative. 

Curious about [The Growth Trifecta](https://www.wearetwogether.com/the-growth-trifecta)? Discover how aligning brand, demand and ABM can create marketing magic. 

[Listen now](https://www.buzzsprout.com/256695/episodes/16938872), wherever you get your podcasts. Or watch the full video below:**  
**

 

 

 

 

 

 

 

We'd love to hear from our listeners whether this is something they've explored yet - [get in touch](https://www.wearetwogether.com/contact-us) and let us know!

e

 

[View full post](https://www.wearetwogether.com/podcasts/why-the-future-of-b2b-agencies-lies-in-strategy)

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