Wrap your ears around this episode where we wrap our heads around a game-changing new commercial model from Jeff Lowe. Yes, SMART Technologies have gone where others fear to tread and smooshed their sales and marketing tribes into one big, happy, customer-focused fam. It’s so simple, but why is it so scary?
Hear Jeff share it all: How changing 235 people's job titles can make things angsty. How long it took before they knew they hadn’t made a huge mistake – and how can you make it actually work in practice?
Ready to discover more? Tune in to the rest of the Masters of B2B Marketing here!