---
title: 86 | No mo CMO. What really happens when you align with Sales.
description: We're joined by Jeff Lowe, a revolutionary marketer taking sales and marketing alignment to the next level. No literally, he's actually gone and done it.
---

[B2B Podcasts | Twogether ](https://www.wearetwogether.com/podcasts)

# [86 | No mo CMO. What really happens when you align with Sales.](https://www.wearetwogether.com/podcasts/what-really-happens-when-you-align-with-sales)

 Written by [Jon Busby - CTO](https://www.wearetwogether.com/podcasts/author/jon-busby-cto) | Sep 4, 2023 3:51:04 PM

### Sales and marketing alignment. We all talk about it. Someone’s finally gone and done it.

Wrap your ears around this episode where we wrap our heads around a game-changing new commercial model from Jeff Lowe. Yes, SMART Technologies have gone where others fear to tread and smooshed their sales and marketing tribes into one big, happy, customer-focused fam. It’s so simple, but why is it so scary?

Hear Jeff share it all: How changing 235 people's job titles can make things angsty. How long it took before they knew they hadn’t made a huge mistake – and how can you make it actually work in practice?

Ready to discover more? Tune in to the rest of the Masters of B2B Marketing [here](https://www.wearetwogether.com/the-masters-of-b2b-marketing-podcast)!

 

 

 

[View full post](https://www.wearetwogether.com/podcasts/what-really-happens-when-you-align-with-sales)

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