B2B Podcasts | Twogether

140 | Time to rethink partner tech strategy and eliminate buyer’s remorse

Written by Jon Busby - CTO | Apr 23, 2025 8:42:29 AM

Partner tech finally gets its own stage—and it’s about time.

In this episode of The Tech Marketing Podcast, Jon is joined by Seb Tyack Managing Director of Channel Solutions at Twogether, as he shares his expertise on how partner experience, ROI measurement, and AI are shaping the future of channel technology. 

Jon and Seb explore the idea that partner tech isn’t just about capability, it’s about usability, intentionality, and service. If you’re rethinking your ecosystem strategy, this conversation will leave you with actionable insights and a renewed appreciation for simplicity and data-led decisions. 

Curious about PartnerView, let us know, we'd love to tell you how it can bring together your partner program!  

 

 

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