---
title: 144 | The secret to navigating marketing complexity
description: Luis Felipe Sanchez joins the podcast to share what his mantra 'put me in coach' meant to him throughout his career, and what it means to navigate complex marketing strategies.
---

[B2B Podcasts | Twogether ](https://www.wearetwogether.com/podcasts)

# [144 | The secret to navigating marketing complexity](https://www.wearetwogether.com/podcasts/the-secret-to-navigating-marketing-complexity)

 Written by [Jon Busby - CTO](https://www.wearetwogether.com/podcasts/author/jon-busby-cto) | Jul 16, 2025 8:54:31 AM

### Leading with curiosity.  

The latest episode of The Tech Marketing Podcast sees Jon Busby speaking with Luis Felipe Sanchez, Executive General Manager (SVP), Global Partner Marketing at Xero. With a career spanning Intuit, Dext, and Visa, Luis shares how a mindset of continuous learning, risk-taking, and curiosity has shaped his approach to leadership. He reflects on navigating marketing complexity, product and partner alignment. 

Luis shares how accountant partners aren’t just a route to market, they’re customers too, and why enabling them through relevance, not just reach, is critical.

A must-listen for leaders facing disruption and seeking clarity in an evolving landscape.

Watch the full episode below, or tune in on your favourite [audio platform](https://www.buzzsprout.com/256695/episodes/17500869)!

 

 

 

 

 

 

 

To hear more from channel chiefs paving the way for the future of ecosystems, listen to our spin-off series, [Inside the Ecosystem](https://www.wearetwogether.com/inside-the-ecosystem).

 

[View full post](https://www.wearetwogether.com/podcasts/the-secret-to-navigating-marketing-complexity)

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