---
title: 95 | Sustainable marketing practices for business leaders
description: Dive into this episode with the CMO of Rimm, as she explains how we as marketers should be approaching the topic of sustainability.
---

[B2B Podcasts | Twogether ](https://www.wearetwogether.com/podcasts)

# [95 | Sustainable marketing practices for business leaders](https://www.wearetwogether.com/podcasts/sustainable-marketing-practices-for-business-leaders)

 Written by [Jon Busby - CTO](https://www.wearetwogether.com/podcasts/author/jon-busby-cto) | Jul 19, 2023 11:38:38 AM

### Introducing Dr Leeya Hendricks, a superwoman of both sustainability and SaaS.

Dive into this episode with the CMO of Rimm, as she explains how we as marketers should be approaching the topic of sustainability. 

How do you avoid greenwashing, or even green-hushing? And how can marketing and the board come together to achieve greater sustainability-focused KPIs?

Tune in now to find out. 

  

 

  

[View full post](https://www.wearetwogether.com/podcasts/sustainable-marketing-practices-for-business-leaders)

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