108 | Nailing marketing effectiveness in 2024

Identify the opportunities to improve your marketing effectiveness.

This episode sees James Houselander, Director EMEA Marketing for HPE Aruba Networking, on the mic for a journey into marketing effectiveness. 

The buzzword of this episode is opportunity. Whether you're working in a large or small organisation, how can you harness the opportunities presented and make an impact?

With 95% of HPE Aruba Networking's business going through the channel, there are also some brilliant insights into how James utilises their partner ecosystem in his broader marketing strategy.

In this episode, we dig down into the details of:

• Being agile in a small vs large organisation
• Justifying risk to create new opportunities
• Changing the perception of marketing across the business - especially with Sales.

Tune in now, wherever you get your podcasts: