---
title: Metrics every CMO should know
description: Join Erin Dunford and Sarah Cowan to see how CMOs should be making the most of their data. 
---

[B2B Podcasts | Twogether ](https://www.wearetwogether.com/podcasts)

# [Metrics every CMO should know](https://www.wearetwogether.com/podcasts/metrics-every-cmo-should-know)

 Written by [Stuart Constable](https://www.wearetwogether.com/podcasts/author/stuart-constable) | Jan 4, 2023 12:09:48 PM

### With the media industry moving away from 'clicks' as a measure of success, we look at increasingly popular 'attention metrics'.

Join Erin Dunford and Sarah Cowan to see how CMOs should be making the most of their data. 

[View full post](https://www.wearetwogether.com/podcasts/metrics-every-cmo-should-know)

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