---
title: "129 | Mastering marketing impact: Creativity, alignment and AI"
description: Tune in to hear Cat Dutton, discuss how she drives impact as VP of Growth Marketing for PegaSystems.
---

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# [129 | Mastering marketing impact: Creativity, alignment and AI](https://www.wearetwogether.com/podcasts/mastering-marketing-impact)

 Written by [Jon Busby - CTO](https://www.wearetwogether.com/podcasts/author/jon-busby-cto) | Nov 20, 2024 1:01:21 PM

## Uncover the keys to driving impact in a tech-driven world.

In this episode of the Tech Marketing Podcast, Jon Busby and Minaz Tejani continue their chat with Cat Dutton, VP of Global Growth Marketing at Pegasystems.

The conversation explores how to drive real marketing impact through alignment with sales, setting meaningful KPIs, and fostering creativity in tech-focused environments.

From initiatives like PegaFest to navigating event follow-ups, this episode highlights practical approaches to balancing innovation and measurable results. And of course, what episode of TTMP would be complete without a hint of AI conversation?

Tune in now, wherever you get your podcasts:

 

 

Has this episode piqued your interest? [Get in touch](https://www.wearetwogether.com/contact-us) to discover how to accelerate your team's impact. 

We'd love to hear from our listeners whether this is something they've explored yet - get in touch and let us know!

 

[View full post](https://www.wearetwogether.com/podcasts/mastering-marketing-impact)

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