---
title: "128 | Growth Marketing: Where ABM and Demand meet"
description: Tune in to hear Cat Dutton, VP of Global Growth Marketing, discuss Pegasystem's transition to a growth marketing model.
---

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# [128 | Growth Marketing: Where ABM and Demand meet](https://www.wearetwogether.com/podcasts/growth-marketing-where-abm-and-demand-meet)

 Written by [Jon Busby - CTO](https://www.wearetwogether.com/podcasts/author/jon-busby-cto) | Nov 6, 2024 11:11:03 AM

## What happens when you perfectly blend ABM and Demand strategies? Growth.

Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. 

The first part of two episodes, this conversation dives into Cat's background and Pega's strategic approach to growth marketing, by blending ABM, demand generation, and partner marketing. 

Tune in now, wherever you get your podcasts:

 

 

Has this episode piqued your interest? [Get in touch](https://www.wearetwogether.com/contact-us) to elevate your growth marketing strategy.

We'd love to hear from our listeners whether this is something they've explored yet - get in touch and let us know!

 

[View full post](https://www.wearetwogether.com/podcasts/growth-marketing-where-abm-and-demand-meet)

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