This week we're joined by Leanne Chescoe, Marketing Director (EMEA), at Demandbase to discuss their SMART methodology when it comes to sales and marketing alignment.
We go into all the details on their account-based approach, essential 'contracts' between sales and marketing, and why the funnel is more of a champagne flute than a margarita glass.
There are also some fairly tenuous animal analogies thrown in there too for good measure.
Demandbase's SMART event is already oversubscribed! But you can sign up for the waitlist here.