---
title: "CMO challenges P2: Content effectiveness"
description: Part 2 of our session with Laura Milsted, we discuss types of content that help build trust, the role of a content strategy and content effectiveness.
---

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# [CMO challenges P2: Content effectiveness](https://www.wearetwogether.com/podcasts/cmo-challenges-p2-content-effectiveness)

 Written by [Stuart Constable](https://www.wearetwogether.com/podcasts/author/stuart-constable) | Oct 21, 2019 5:04:00 PM

### A second part to the session with Laura Milsted from the Financial Times. 

We discuss types of content that help build brand trust, the role of a content strategy and content effectiveness.

[View full post](https://www.wearetwogether.com/podcasts/cmo-challenges-p2-content-effectiveness)

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