112 | Build trust with the C-Suite by speaking their language

"Talk less about Marketing." Yes, you heard that right.

It's time we as marketers stop telling everyone how hard marketing is, and focus on where we can share insight, build trust and drive the business forward.

Andy Barraclough, Head of Marketing for UK and Ireland at SAP, joins us on the sofa for this week's episode of The Tech Marketing Podcast. Our host and CTO, Jon Busby is also joined by Claire Davidson - Twogethers Executive Strategy Director. 

This episode is chock full of insights from Andy's extensive career - the kind of episode where it's near impossible to choose your favourite snippet. We discuss topics including:

• The impact of the changing B2B buyer journey on marketing
• What the optimal position is for regional vs global marketing teams
• How marketers should be communicating both internally and externally
  

There are so many more key moments to this episode. So grab a cuppa, and put a few moments aside to tune in. 

Listen now, wherever you get your podcasts: