---
title: "136 | Building confidence: The power of communication & storytelling"
description: Hear Rebecca Mackenzie, Global Director of Product Marketing at Salesforce, discuss how cultural differences shape communication & how to tailor messaging for different audiences.
---

[B2B Podcasts | Twogether ](https://www.wearetwogether.com/podcasts)

# [136 | Building confidence: The power of communication & storytelling](https://www.wearetwogether.com/podcasts/building-confidence-the-power-of-communication-storytelling)

 Written by [Jon Busby - CTO](https://www.wearetwogether.com/podcasts/author/jon-busby-cto) | Feb 25, 2025 5:29:55 PM

### **Effective storytelling is at the heart of impactful B2B marketing.**

Jump into this week's episode of The Tech Marketing Podcast to hear [Rebecca Mackenzie, Global Director of Product Marketing at Salesforce](https://www.linkedin.com/in/rwmackenzie/).

Hear Rebecca explain how cultural differences shape communication, how to tailor messaging for different audiences, and why confidence is the game-changer in marketing and leadership.

Whether you're speaking to a global audience or making a pitch to your C-suite, knowing how to frame your message can be the difference between being heard and being ignored.

[Listen now](https://www.buzzsprout.com/256695/episodes/16689454-136-building-confidence-the-power-of-communication-storytelling.mp3?download=true), wherever you get your podcasts. Or watch the full video below:**  
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We'd love to hear from our listeners whether this is something they've explored yet - [get in touch](https://www.wearetwogether.com/contact-us) and let us know!

e

 

[View full post](https://www.wearetwogether.com/podcasts/building-confidence-the-power-of-communication-storytelling)

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