---
title: "104 |  Award-winning channel marketing: Lenovo's partner-first strategy"
description: Settle in as Wilhelm Frank of Lenovo discusses the award-winning channel campaign 'Broaden your Horizons'.
---

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# [104 |  Award-winning channel marketing: Lenovo's partner-first strategy](https://www.wearetwogether.com/podcasts/award-winning-channel-marketing)

 Written by [Jon Busby - CTO](https://www.wearetwogether.com/podcasts/author/jon-busby-cto) | Nov 22, 2023 11:56:16 AM

### Tune in to Lenovo's award-winning channel campaign 'Broaden your Horizons'. 

The amazing Wilhelm Frank, Commercial Marketing Director for EMEA, joins us on The Tech Marketing Podcast for a brilliant discussion around the intricacies of this campaign.

We explore goals, success metrics, and the challenges of steering partners from hardware to solutions. The crew explore the crucial role of education and incentivization and shed light on exciting creative strategies such as Formula One-themed gamification.

Since recording, this campaign has won silver for 'Best Channel Marketing Initiative' at the B2B Marketing Awards!

Tune in now:

 

 

[View full post](https://www.wearetwogether.com/podcasts/award-winning-channel-marketing)

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