Re-educate the channel on Motorola’s wireless expertise and heritage, while presenting the opportunity to sell more in a market experiencing exponential growth.
Explain that although Motorola might not be front-of-mind when selling wireless solutions, the simplicity of installation and management makes Motorola’s innovative solutions easier to sell.
We created a campaign that simplified the benefits of Motorola’s wireless solutions, and explained exactly how resellers could benefit from a closer partnership. Campaign materials included an interactive sales tool, an animated video and interviews with Motorola experts.
A core element of our approach was moving beyond the virtues of the product, and bringing to life the messages that matter to partnering resellers – how they can sell more, and make the most of every deal.
Grade I-listed Marlow Place was built in 1720 for John Wallop, 1st Earl of Portsmouth. Host to the highest of society (including George II) the building was designed with pediments, pilasters, a ballroom… and a secret underground tunnel to the pub – for Wallop to smuggle in ladies of the night. At the end of the 18th century the house was acquired by the Royal Military Academy. In the 1950s it was a girls’ finishing school (old Wallop would surely have approved). And today, it's home to us.
England, SL7 1NB