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Motorola Solutions: wireless campaign

Video Production / Animation / Quick Installation Guides / Interactive Sales Tool

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challenge

Re-educate the channel on Motorola’s wireless expertise and heritage, while presenting the opportunity to sell more in a market experiencing exponential growth.

Explain that although Motorola might not be front-of-mind when selling wireless solutions, the simplicity of installation and management makes Motorola’s innovative solutions easier to sell.

solution

We created a campaign that simplified the benefits of Motorola’s wireless solutions, and explained exactly how resellers could benefit from a closer partnership. Campaign materials included an interactive sales tool, an animated video and interviews with Motorola experts.

A core element of our approach was moving beyond the virtues of the product, and bringing to life the messages that matter to partnering resellers – how they can sell more, and make the most of every deal.

video storyboard
email
mobile optimised email
printed & downloadable pdf overview guides
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