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Intuit: using interactivity to create a memorable event

Event Collateral / Interactive Experience / Creative Concepts / Customer Engagement

big banner, big impact

challenge

Intuit was planning its annual event, QuickBooks Connect. It brings together 4,000 accountants, small businesses, entrepreneurs and app developers. The purpose? To give accountants and small businesses insight into what technology and apps are available to make their working lives easier.

They came to us with a challenge: how to solve the offline-online divide that can lead to wasted opportunities created at events like this. Intuit didn’t want to simply give attendees one-way demos of apps and then send them away with a handful of brochures.

How could they create an interactive, engaging experience that would continue on after the event?

personalised incentive landing page
fully responsive website
html5 canvas and javascript game tailored to the deivce
environmental graphics

solution

A table.

But not just any table. A table brought to life with the latest in touchscreen technology, graphics and code.

The purpose of the table was to showcase apps available to businesses and accountants that integrate with Intuit QuickBooks and solve common business challenges.

We partnered with ArcStreamAV, who specialise in the technology, to deliver the physical table and specialist coding required for the back-end build.

And we unleashed our own in-house skills to design a look and feel that would be both pleasing on the eye as well as easy, and fun, to engage with.

Colourful pucks were used to move around the table, and each puck had a QR code that brought up a series of apps that helped in particular business areas. The user could quickly see the details of each app, along with ratings and demos, and also whether the developer was exhibiting at the event to answer any questions.

Most importantly, users could add apps to their personal wish list (accessed using a barcode on their lanyard). After the event, each person who logged in to the table was sent an email containing their wish list and the option to download the apps they saved – extending the event experience.

personalised incentive landing page
fully responsive website
html5 canvas and javascript game tailored to the deivce
environmental graphics

results

The table received more attention than we could have hoped for – and by day three of the conference, 78% of users who logged in to the table added apps to their wish list. What’s more, when Intuit’s founder, Scott Cook, came to try the table for himself he loved it so much he asked for it to be moved into the main conference area.

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