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Ingram Micro: Learn Smart / Earn Smart partner campaign

Microsite Portal / Channel Partner Incentives / Progressive Profiling / User Experience

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challenge

Encourage resellers to learn more about Microsoft products through a training portal, and to help Ingram Micro to reward resellers with MDF as they complete their training.

online deal registration tool

solution

Learn Smart | Earn Smart: a microsite training portal for Microsoft products like Office 365, designed with a simple user experience at its core.

The portal enables partners to gain a better understanding of the product range, which gives them the opportunity to accelerate sales and generate revenue.

By introducing progressive profiling, Ingram can now track partners’ activities each time they visit, click or attend training events, view videos, or register for a webinar.

Through this it’s now easier for them to decide where to allocate MDF and run channel partner incentives.

UX in action
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twogether towers, our fab home

Marlow Place:

Grade I-listed Marlow Place was built in 1720 for John Wallop, 1st Earl of Portsmouth. Host to the highest of society (including George II) the building was designed with pediments, pilasters, a ballroom… and a secret underground tunnel to the pub – for Wallop to smuggle in ladies of the night. At the end of the 18th century the house was acquired by the Royal Military Academy. In the 1950s it was a girls’ finishing school (old Wallop would surely have approved). And today, it's home to us.

Address:

Marlow Place
Station Road
Marlow
England, SL7 1NB