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Inspiration Everywhere

As a creative agency we care about ideas. And every idea begins with a moment of inspiration. It can come from anywhere – including the seemingly mundane. George De Mestral was an electrical engineer. He went hunting one day in the Swiss Alps with his pooch. Arriving home he found seeds caught in his dog’s hair….

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As a creative agency we care about ideas.

And every idea begins with a moment of inspiration.

It can come from anywhere – including the seemingly mundane.

George De Mestral was an electrical engineer. He went hunting one day in the Swiss Alps with his pooch.

Arriving home he found seeds caught in his dog’s hair.

A closer look at the seeds revealed tiny hooks, which got him thinking.

In 1955 George patented Velcro. Later made popular by NASA, Velcro is now used to fasten products all over the world – and off it.

George’s discovery shows that inspiration requires attentive observation.

“Discovery consists of seeing what everybody has seen

and thinking what nobody has thought.” – Albert Szent-Gyorgyi

In a moment we are stimulated to do or feel something new.

The brain forms a pathway between thoughts that were previously unconnected – a puzzle suddenly completed. 

So for those actively in search of inspiration, where might it be found? 

The most likely place is somewhere new and different.

During new experiences, whatever they may be, more of what we observe has the potential to generate new thinking.

Inspiration is everywhere, but there is less of it where you are right now. 

Move. 

Find an experience that overcomes your senses with the unfamiliar. 

In our industry inspiration brings new campaigns, products and processes.

It is not reserved for people with the word ‘creative’ in their job title.

{Photo by naotakem}

Nothing is without risk.

Crossing the street. Proposing marriage. Eating mussels. Making ads. They all present risk. When I set out to write this post, I had a different title in mind: ‘Where has all the bravery gone?’ It’s a good question – particularly for our industry. But I’ll save it for another time; probably because I can shorthand…

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The size of your budget is not the problem

The size of your budget is not the problem.*

*Within reason. There’s no shortage of opinion about the current state of our industry. Creatives; account people; planners, technologists: we all talk about media fragmentation; marketing clutter; the power of ideas; the role of technology, and the reach of social networks. Whatever our different views, one topic seems to frustrate and unite us most: the…

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