As a creative agency we care about ideas.
And every idea begins with a moment of inspiration.
It can come from anywhere – including the seemingly mundane.
George De Mestral was an electrical engineer. He went hunting one day in the Swiss Alps with his pooch.
Arriving home he found seeds caught in his dog’s hair.
A closer look at the seeds revealed tiny hooks, which got him thinking.
In 1955 George patented Velcro. Later made popular by NASA, Velcro is now used to fasten products all over the world – and off it.
George’s discovery shows that inspiration requires attentive observation.
“Discovery consists of seeing what everybody has seen
and thinking what nobody has thought.” – Albert Szent-Gyorgyi
In a moment we are stimulated to do or feel something new.
The brain forms a pathway between thoughts that were previously unconnected – a puzzle suddenly completed.
So for those actively in search of inspiration, where might it be found?
The most likely place is somewhere new and different.
During new experiences, whatever they may be, more of what we observe has the potential to generate new thinking.
Inspiration is everywhere, but there is less of it where you are right now.
Find an experience that overcomes your senses with the unfamiliar.
In our industry inspiration brings new campaigns, products and processes.
It is not reserved for people with the word ‘creative’ in their job title.