--- title: B2B Marketing Blog | Twogether | Creative description: Creative | --- # B2B Marketing Blog [![](https://www.wearetwogether.com/hubfs/TWOM124-002-Blog%20post-option2.png) ](https://www.wearetwogether.com/blog/the-b2b-energy-crisis) [Brand](https://www.wearetwogether.com/blog/tag/brand), [Creative](https://www.wearetwogether.com/blog/tag/creative), [ABM](https://www.wearetwogether.com/blog/tag/abm), [Demand](https://www.wearetwogether.com/blog/tag/demand) ## [The energy crisis no one talks about in B2B](https://www.wearetwogether.com/blog/the-b2b-energy-crisis) ![Picture of Minaz Tejani - Executive Client Services Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Minaz Tejani - Executive Client Services Director](https://www.wearetwogether.com/blog/author/minaz-tejani-executive-client-services-director) Apr 30, 2025 11:17:46 AM Let’s talk about energy. Not the Red Bull-fuelled, triple-espresso type but the kind that flows thro... [ Read more ](https://www.wearetwogether.com/blog/the-b2b-energy-crisis) [![](https://www.wearetwogether.com/hubfs/TWOM114-013%20Blog%20post.png) ](https://www.wearetwogether.com/blog/first-part-data-generating-value-trust-and-growth) [Featured](https://www.wearetwogether.com/blog/tag/featured), [News](https://www.wearetwogether.com/blog/tag/news), [Data Ops](https://www.wearetwogether.com/blog/tag/data-ops), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Martech](https://www.wearetwogether.com/blog/tag/martech), [Growth](https://www.wearetwogether.com/blog/tag/growth) ## [First party data: Generating value, trust, and growth](https://www.wearetwogether.com/blog/first-part-data-generating-value-trust-and-growth) [Jon Busby - CTO](https://www.wearetwogether.com/blog/author/jon-busby-cto) Jan 17, 2025 2:54:31 PM First party data is the gold dust of the marketing world. Gone should be the days of marketing’s rel... [ Read more ](https://www.wearetwogether.com/blog/first-part-data-generating-value-trust-and-growth) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Demand](https://www.wearetwogether.com/blog/tag/demand), [AI](https://www.wearetwogether.com/blog/tag/ai) ## [Tech marketers: Three steps to ignite growth](https://www.wearetwogether.com/blog/three-steps-to-ignite-growth) [Alex Norbury - Group Managing Director](https://www.wearetwogether.com/blog/author/alex-norbury-group-managing-director) Oct 29, 2024 3:54:20 PM Alex Norbury explains how to get started on creating durable growth in the face of economic adversit... [ Read more ](https://www.wearetwogether.com/blog/three-steps-to-ignite-growth) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning) ## [Creativity and connectivity: Why your brand strategy is crucial to your marketing goals](https://www.wearetwogether.com/blog/creativity-and-connectivity) [Alex Norbury - Group Managing Director](https://www.wearetwogether.com/blog/author/alex-norbury-group-managing-director) Aug 14, 2024 4:25:34 PM Alex Norbury, Group Managing Director, shares his thoughts about the importance of a strong brand st... [ Read more ](https://www.wearetwogether.com/blog/creativity-and-connectivity) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Media](https://www.wearetwogether.com/blog/tag/media), [Experiential and Events](https://www.wearetwogether.com/blog/tag/experiential-and-events) ## [How to convince your CFO of creative cruciality](https://www.wearetwogether.com/blog/how-to-convince-your-cfo-of-creative-cruciality) ![Picture of Alex Norbury - MD](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Alex Norbury - MD](https://www.wearetwogether.com/blog/author/alex-norbury-md) Sep 19, 2023 12:24:41 PM [ Read more ](https://www.wearetwogether.com/blog/how-to-convince-your-cfo-of-creative-cruciality) [![](https://www.wearetwogether.com/hubfs/undefined.jpeg) ](https://www.wearetwogether.com/blog/navigate-ai-in-your-b2b-marketing) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [News](https://www.wearetwogether.com/blog/tag/news), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [AI](https://www.wearetwogether.com/blog/tag/ai) ## [AI Compasses: Navigate AI in your B2B Marketing](https://www.wearetwogether.com/blog/navigate-ai-in-your-b2b-marketing) [Jonathan Sedger - Innovation and Partnerships Director](https://www.wearetwogether.com/blog/author/jonathan-sedger-innovation-and-partnerships-director) Aug 17, 2023 2:31:26 PM In this blog, we introduce the AI Compasses, a framework we have developed to help our B2B marketing... [ Read more ](https://www.wearetwogether.com/blog/navigate-ai-in-your-b2b-marketing) [![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/honesty-is-the-smartest-policy) [News](https://www.wearetwogether.com/blog/tag/news), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Copy](https://www.wearetwogether.com/blog/tag/copy) ## [Honesty is the smartest policy](https://www.wearetwogether.com/blog/honesty-is-the-smartest-policy) ![Picture of Jamie MacDow - Group Account Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Jamie MacDow - Group Account Director](https://www.wearetwogether.com/blog/author/jamie-macdow-group-account-director) Aug 18, 2022 5:47:00 PM As a discipline, marketing can’t claim to have been what might be called a goldmine of honesty and h... [ Read more ](https://www.wearetwogether.com/blog/honesty-is-the-smartest-policy) [![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/improving-personalization-in-b2b-marketing) [News](https://www.wearetwogether.com/blog/tag/news), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Digital](https://www.wearetwogether.com/blog/tag/digital), [Copy](https://www.wearetwogether.com/blog/tag/copy) ## [Improving personalization in B2B marketing](https://www.wearetwogether.com/blog/improving-personalization-in-b2b-marketing) [Stuart Constable - Head of Copy and Content](https://www.wearetwogether.com/blog/author/stuart-constable-head-of-copy-and-content) Oct 6, 2021 2:46:00 PM We know too much. The current B2B obsession with personalization is a result of all that lovely data... [ Read more ](https://www.wearetwogether.com/blog/improving-personalization-in-b2b-marketing) [![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/getting-passionate-about-emotion-in-b2b-tech) [News](https://www.wearetwogether.com/blog/tag/news), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Demand](https://www.wearetwogether.com/blog/tag/demand), [AOTY](https://www.wearetwogether.com/blog/tag/aoty), [ANA](https://www.wearetwogether.com/blog/tag/ana) ## [Getting passionate about emotion in B2B tech](https://www.wearetwogether.com/blog/getting-passionate-about-emotion-in-b2b-tech) ![Picture of Alex Norbury - MD](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Alex Norbury - MD](https://www.wearetwogether.com/blog/author/alex-norbury-md) Jun 18, 2021 2:45:00 PM As consumers, we can all recall our favourite pieces of creative. A John Lewis Christmas ad; Budweis... [ Read more ](https://www.wearetwogether.com/blog/getting-passionate-about-emotion-in-b2b-tech) [![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/4-steps-to-make-your-abm-more-empathetic-and-effective) [News](https://www.wearetwogether.com/blog/tag/news), [Creative](https://www.wearetwogether.com/blog/tag/creative), [ABM](https://www.wearetwogether.com/blog/tag/abm) ## [4 steps to make your ABM more empathetic (and effective)](https://www.wearetwogether.com/blog/4-steps-to-make-your-abm-more-empathetic-and-effective) ![Picture of Minaz Tejani - Executive Client Services Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Minaz Tejani - Executive Client Services Director](https://www.wearetwogether.com/blog/author/minaz-tejani-executive-client-services-director) Feb 4, 2021 2:42:00 PM We all love that feeling. It’s the buzz you get when someone surprises you with your favorite treats... [ Read more ](https://www.wearetwogether.com/blog/4-steps-to-make-your-abm-more-empathetic-and-effective) ## Drive people to your products and services Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Learn more