Noise

Messaging vs. storytelling

As a copywriter, I make decisions every day about what stays in, and what comes out.
For me it’s not about squeezing in as many messages as I can.
My aim is to create a compelling narrative that is clear and concise….

+ more

As a copywriter, I make decisions every day about what stays in, and what comes out.

For me it’s not about squeezing in as many messages as I can.

My aim is to create a compelling narrative that is clear and concise.

A long list of messages is a problem because more information means less clarity. 

In photography, when you increase the ISO setting on your camera it records more light information, allowing you to see more of your subject in low light.

But the side-effect of a high ISO is noise – a grain in the image that affects the sharpness, and the colour.

It can ruin the image.

In marketing, when messaging takes over, the resulting noise makes a communication harder to understand.

And when something is hard to read and understand, people stop reading.

So think less about your messaging and think more about the story you need to tell.

pong

Why gamification?

gamification ˌɡeɪmɪfɪˈkeɪʃ(ə)n/ noun the application of elements of game playing to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. – You have a story to tell. But your audience isn’t listening. They’re like you and me; busy and indifferent. In fact, they’re even less interested…

+ more

Screen Shot 2014-01-15 at 11.29.00

Inspiration Everywhere

As a creative agency we care about ideas. And every idea begins with a moment of inspiration. It can come from anywhere – including the seemingly mundane. George De Mestral was an electrical engineer. He went hunting one day in the Swiss Alps with his pooch. Arriving home he found seeds caught in his dog’s hair….

+ more