--- title: B2B Marketing Blog | Twogether | Brand description: Brand | --- # B2B Marketing Blog [![](https://www.wearetwogether.com/hubfs/TWOM124-002-Blog%20post-option2.png) ](https://www.wearetwogether.com/blog/the-b2b-energy-crisis) [Brand](https://www.wearetwogether.com/blog/tag/brand), [Creative](https://www.wearetwogether.com/blog/tag/creative), [ABM](https://www.wearetwogether.com/blog/tag/abm), [Demand](https://www.wearetwogether.com/blog/tag/demand) ## [The energy crisis no one talks about in B2B](https://www.wearetwogether.com/blog/the-b2b-energy-crisis) ![Picture of Minaz Tejani - Executive Client Services Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Minaz Tejani - Executive Client Services Director](https://www.wearetwogether.com/blog/author/minaz-tejani-executive-client-services-director) Apr 30, 2025 11:17:46 AM Let’s talk about energy. Not the Red Bull-fuelled, triple-espresso type but the kind that flows thro... [ Read more ](https://www.wearetwogether.com/blog/the-b2b-energy-crisis) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Demand](https://www.wearetwogether.com/blog/tag/demand), [AI](https://www.wearetwogether.com/blog/tag/ai) ## [Tech marketers: Three steps to ignite growth](https://www.wearetwogether.com/blog/three-steps-to-ignite-growth) [Alex Norbury - Group Managing Director](https://www.wearetwogether.com/blog/author/alex-norbury-group-managing-director) Oct 29, 2024 3:54:20 PM Alex Norbury explains how to get started on creating durable growth in the face of economic adversit... [ Read more ](https://www.wearetwogether.com/blog/three-steps-to-ignite-growth) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning) ## [Creativity and connectivity: Why your brand strategy is crucial to your marketing goals](https://www.wearetwogether.com/blog/creativity-and-connectivity) [Alex Norbury - Group Managing Director](https://www.wearetwogether.com/blog/author/alex-norbury-group-managing-director) Aug 14, 2024 4:25:34 PM Alex Norbury, Group Managing Director, shares his thoughts about the importance of a strong brand st... [ Read more ](https://www.wearetwogether.com/blog/creativity-and-connectivity) [Blog](https://www.wearetwogether.com/blog/tag/blog), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Martech](https://www.wearetwogether.com/blog/tag/martech), [Media](https://www.wearetwogether.com/blog/tag/media) ## [Cannes wrap up: A B2B Marketer's Perspective](https://www.wearetwogether.com/blog/cannes-wrap-up) [Michele Reale - Executive Media Director](https://www.wearetwogether.com/blog/author/michele-reale-executive-media-director) Jun 25, 2024 1:07:33 PM This year's Cannes Festival of Creativity surfaced two essential questions for B2B Marketers. [ Read more ](https://www.wearetwogether.com/blog/cannes-wrap-up) [![](https://www.wearetwogether.com/hubfs/social-suggested-images/TWOM115-002%20Social%20Sustainability%20ad.png) ](https://www.wearetwogether.com/blog/elevating-social-sustainability) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [TTMP LP](https://www.wearetwogether.com/blog/tag/ttmp-lp) ## [The Crucial "S" in ESG and the role of technology](https://www.wearetwogether.com/blog/elevating-social-sustainability) [Dr. Leeya Hendricks, Fintech CMO](https://www.wearetwogether.com/blog/author/dr-leeya-hendricks-fintech-cmo) Mar 22, 2024 12:24:51 PM Environmental, Social and Governance (ESG) goals are an increasingly pressing concern for business l... [ Read more ](https://www.wearetwogether.com/blog/elevating-social-sustainability) [Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Media](https://www.wearetwogether.com/blog/tag/media), [Experiential and Events](https://www.wearetwogether.com/blog/tag/experiential-and-events) ## [Why you should invest more in marketing during economic uncertainty](https://www.wearetwogether.com/blog/why-you-should-invest-more-in-marketing-during-economic-uncertainty) ![Picture of Alex Norbury - MD](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Alex Norbury - MD](https://www.wearetwogether.com/blog/author/alex-norbury-md) Sep 19, 2023 12:28:27 PM [ Read more ](https://www.wearetwogether.com/blog/why-you-should-invest-more-in-marketing-during-economic-uncertainty) [![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/the-metaverse-why-b2b-marketers-should-care) [News](https://www.wearetwogether.com/blog/tag/news), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Experiential and Events](https://www.wearetwogether.com/blog/tag/experiential-and-events), [Digital](https://www.wearetwogether.com/blog/tag/digital), [Demand](https://www.wearetwogether.com/blog/tag/demand) ## [The metaverse: Why B2B marketers should care](https://www.wearetwogether.com/blog/the-metaverse-why-b2b-marketers-should-care) [Jonathan Sedger - Innovation and Partnerships Director](https://www.wearetwogether.com/blog/author/jonathan-sedger-innovation-and-partnerships-director) Nov 9, 2022 5:17:17 PM The so-called metaverse. For something that has precisely nothing to with Doctor Strange, the Avenge... [ Read more ](https://www.wearetwogether.com/blog/the-metaverse-why-b2b-marketers-should-care) [![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/honesty-is-the-smartest-policy) [News](https://www.wearetwogether.com/blog/tag/news), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Copy](https://www.wearetwogether.com/blog/tag/copy) ## [Honesty is the smartest policy](https://www.wearetwogether.com/blog/honesty-is-the-smartest-policy) ![Picture of Jamie MacDow - Group Account Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Jamie MacDow - Group Account Director](https://www.wearetwogether.com/blog/author/jamie-macdow-group-account-director) Aug 18, 2022 5:47:00 PM As a discipline, marketing can’t claim to have been what might be called a goldmine of honesty and h... [ Read more ](https://www.wearetwogether.com/blog/honesty-is-the-smartest-policy) [![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/could-employee-advocacy-be-your-brands-new-secret-weapon-on-social) [News](https://www.wearetwogether.com/blog/tag/news), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning) ## [Could employee advocacy be your brand’s new ‘secret weapon’ on social?](https://www.wearetwogether.com/blog/could-employee-advocacy-be-your-brands-new-secret-weapon-on-social) ![Picture of Fi Shailes - Social Strategist](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Fi Shailes - Social Strategist](https://www.wearetwogether.com/blog/author/fi-shailes-social-strategist) Mar 3, 2022 2:36:00 PM Could employee advocacy be your brand’s new ‘secret weapon’ on social? If you’re a B2B marketer, you... [ Read more ](https://www.wearetwogether.com/blog/could-employee-advocacy-be-your-brands-new-secret-weapon-on-social) [![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/the-modern-engine-for-business-growth) [News](https://www.wearetwogether.com/blog/tag/news), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Demand](https://www.wearetwogether.com/blog/tag/demand) ## [The modern engine for business growth: getting to grips with marketing’s 3 strategic levers](https://www.wearetwogether.com/blog/the-modern-engine-for-business-growth) ![Picture of Claire Davidson - Planning Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Claire Davidson - Planning Director](https://www.wearetwogether.com/blog/author/claire-davidson-planning-director) Jan 4, 2022 2:48:00 PM Increasingly, marketing is being recognised as a revenue driver and 83% of CEOs[1] agree: their mark... [ Read more ](https://www.wearetwogether.com/blog/the-modern-engine-for-business-growth) ## Drive people to your products and services Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Learn more