---
title: B2B Marketing  Blog | Twogether | AOTY
description: AOTY |
---

# B2B Marketing Blog

[![](https://www.wearetwogether.com/hubfs/TWOM101-004%20Jonathan%20Sedger%20blog%20-%20option%203-1.jpg) ](https://www.wearetwogether.com/blog/what-it-means-to-be-innovative-in-b2b-tech)

[Featured](https://www.wearetwogether.com/blog/tag/featured), [Blog](https://www.wearetwogether.com/blog/tag/blog), [AOTY](https://www.wearetwogether.com/blog/tag/aoty), [ANA](https://www.wearetwogether.com/blog/tag/ana)

## [What does it actually mean to be innovative in B2B tech?](https://www.wearetwogether.com/blog/what-it-means-to-be-innovative-in-b2b-tech)

[Jonathan Sedger - Innovation and Partnerships Director](https://www.wearetwogether.com/blog/author/jonathan-sedger-innovation-and-partnerships-director) 

 May 30, 2023 3:44:33 PM

For CMOs who want to innovate more – and innovate better – where do you start? With a problem to sol...

[ Read more ](https://www.wearetwogether.com/blog/what-it-means-to-be-innovative-in-b2b-tech)

[![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/getting-passionate-about-emotion-in-b2b-tech)

[News](https://www.wearetwogether.com/blog/tag/news), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Creative](https://www.wearetwogether.com/blog/tag/creative), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Demand](https://www.wearetwogether.com/blog/tag/demand), [AOTY](https://www.wearetwogether.com/blog/tag/aoty), [ANA](https://www.wearetwogether.com/blog/tag/ana)

## [Getting passionate about emotion in B2B tech](https://www.wearetwogether.com/blog/getting-passionate-about-emotion-in-b2b-tech)

![Picture of Alex Norbury - MD](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Alex Norbury - MD](https://www.wearetwogether.com/blog/author/alex-norbury-md) 

 Jun 18, 2021 2:45:00 PM

As consumers, we can all recall our favourite pieces of creative. A John Lewis Christmas ad; Budweis...

[ Read more ](https://www.wearetwogether.com/blog/getting-passionate-about-emotion-in-b2b-tech)

[![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/integrated-agencies-connecting-a-creative-and-calculated-mindset)

[News](https://www.wearetwogether.com/blog/tag/news), [Brand](https://www.wearetwogether.com/blog/tag/brand), [Strategy and Planning](https://www.wearetwogether.com/blog/tag/strategy-and-planning), [Media](https://www.wearetwogether.com/blog/tag/media), [Digital](https://www.wearetwogether.com/blog/tag/digital), [Demand](https://www.wearetwogether.com/blog/tag/demand), [AOTY](https://www.wearetwogether.com/blog/tag/aoty)

## [Connecting a creative and calculated mindset](https://www.wearetwogether.com/blog/integrated-agencies-connecting-a-creative-and-calculated-mindset)

![Picture of Claire Davidson - Planning Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Claire Davidson - Planning Director](https://www.wearetwogether.com/blog/author/claire-davidson-planning-director) 

 Apr 22, 2021 2:44:00 PM

Is it just a coincidence that an integrated agency has been B2B Marketing’s Agency of the Year three...

[ Read more ](https://www.wearetwogether.com/blog/integrated-agencies-connecting-a-creative-and-calculated-mindset)

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