Latest blog posts

Rod Hirsch

Dec 3, 2013

What we want vs. what we need

Whenever I see a creative brief and it already has the delivery mechanism (DM, online, press, whatever) filled in before the proposition has been decided, I know we're deep into 'want' territory. It may not be what the client needs,...

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Richard Henman

Dec 3, 2013

Creative distraction

Got briefed by account managers. Took notes. Asked questions. Took more notes. Went back to desk. How can I encourage school IT managers to try this great new product? Where is the best place to talk to them? What can...

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Liz Rafferty

Dec 3, 2013

At last, CAPTCHAs we can love

More often than not, CAPTCHAs are horrible diversions. Wobbly, distorted letters and numbers you have to reproduce, to prove you’re human. Here are a couple of delightful exceptions, produced by Future Ad Labs for Heinz and Cillit Bang. How would...

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