Latest blog posts

Rod Hirsch

Apr 30, 2014

Digital is a tool, not a universal panacea

"The medium is the message" is a phrase coined by communication theory philosopher Marshall McLuhan – meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Back in the...

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Tim Burton

Mar 21, 2014

Why gamification?

gamification ˌɡeɪmɪfɪˈkeɪʃ(ə)n/ noun the application of elements of game playing to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. - You have a story to tell. But your audience isn’t...

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Annabel Woodbridge

Mar 19, 2014

Take a refreshing approach

It never ceases to amaze me that with the wide variety of ways we can reach audiences – from direct mail to web banners, email broadcasts to tweets – companies still continue to subject attendees at events to lengthy, hard-going...

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Liz Rafferty

Mar 12, 2014

Talent vs enthusiasm

What was more valuable in an agency – or any organisation for that matter. Does talent trump enthusiasm? Or is it the other way around?

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