Latest blog posts

Richard Lieberman

Dec 5, 2013

The size of your budget is not the problem.*

*Within reason. There’s no shortage of opinion about the current state of our industry. Creatives; account people; planners, technologists: we all talk about media fragmentation; marketing clutter; the power of ideas; the role of technology, and the reach of social...

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Kirsty Gilchrist

Dec 4, 2013

Behind the headline, what’s the true power of popcorn?

"Eating popcorn makes you immune to advertising", screams the headline on the MSN website. Does it? Let’s dig deeper. The report refers to a study by Cologne University, published in the Journal of Consumer Psychology. http://bit.ly/1cVjBq3 It builds on recent...

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Rod Hirsch

Dec 3, 2013

What we want vs. what we need

Whenever I see a creative brief and it already has the delivery mechanism (DM, online, press, whatever) filled in before the proposition has been decided, I know we're deep into 'want' territory. It may not be what the client needs,...

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Richard Henman

Dec 3, 2013

Creative distraction

Got briefed by account managers. Took notes. Asked questions. Took more notes. Went back to desk. How can I encourage school IT managers to try this great new product? Where is the best place to talk to them? What can...

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