Latest blog posts

Rod Hirsch

Jun 20, 2014

One of us is wrong (and it isn’t me)

Last Sunday, I went to Halfords to buy a car stereo. I do the vast majority of my shopping online, but on this occasion, I was hoping to pick someone’s brain about fitting the unit. So after choosing the stereo...

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Gavin Parkes

Jun 6, 2014

Your visitors know where they live

Data capture presents a common dilemma. You want to learn more about your visitors, but you don't want to put them off with a lengthy form. One stumbling block is the 'country' field. Inevitably your users are presented with an A-Z list of every country...

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Gavin Parkes

Jun 1, 2014

Send more interesting emails

When creating an online experience, you wouldn’t leave out great features just because they weren’t supported in a particular browser, would you? You should be providing your visitors with the most engaging experience possible within the capabilities of their chosen...

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Rod Hirsch

May 21, 2014

RIP David Abbott

The former Creative Director of AMV, and one of the world’s most celebrated advertising copywriters, has died suddenly at the age of 75. If you recognised the name, you don’t need me to tell you about his seminal work on...

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