Latest blog posts

Rod Hirsch

May 21, 2014

RIP David Abbott

The former Creative Director of AMV, and one of the world’s most celebrated advertising copywriters, has died suddenly at the age of 75. If you recognised the name, you don’t need me to tell you about his seminal work on...

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Rod Hirsch

May 16, 2014

Do you always ask for the sale?

This is about the call to action – possibly the most undervalued and overlooked part of any marketing communication. Back when physical direct marketing ruled the doormat, Reader’s Digest was king of the genre, such was the company’s expertise at...

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Tim Burton

May 7, 2014

Messaging vs. storytelling

As a copywriter, I make decisions every day about what stays in, and what comes out. For me it's not about squeezing in as many messages as I can. My aim is to create a compelling narrative that is clear...

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Rod Hirsch

Apr 30, 2014

Digital is a tool, not a universal panacea

"The medium is the message" is a phrase coined by communication theory philosopher Marshall McLuhan – meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Back in the...

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