Author: Kirsty Gilchrist

Kirsty Gilchrist

Twogether supremo Kirsty takes problems away from clients and gives them to her colleagues. Both groups seem very happy with this arrangement.

channel-enablement_setting-kpis-that-count

Channel enablement: Setting KPIs that count

What are key performance indicators (KPIs) for? The simple answer? Because you can’t manage what you can’t measure. There’s a more complicated answer, too, and we’ll come to that in a moment. In the meantime, KPIs can be straightforward numbers, progress towards a goal, or a change in a percentage. As you’ll have guessed from these examples, KPIs have…

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