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47 | Winning ABM Pt.1 - Insights from Hitachi Vantara

In today’s data-saturated world of ABM, it’s all about knowing when to draw a line in the sand, and when to start stamping your footprint. We're joined by Hitachi Vantara’s Global ABM Manager, to break down their award-winning campaign.

PLAY 48 min

Are you prepared for a new era of marketing in 2022?

1 min read

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Your secret brand-building weapon: Martech

3 min read

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Once a year? National Coming Out Day is just the start

3 min read

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Improving personalization in B2B marketing

4 min read

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Twogether with pride – partnering with It Gets Better UK

2 min read

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The power of partnership: Drift x twogether

2 min read

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Getting passionate about emotion in B2B tech

4 min read

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Three special ingredients for a great partner experience

4 min read

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Integrated agencies: Connecting a creative and calculated mindset

2 min read

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Context is king, in the evolving world of digital media

3 min read

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Your marketing through the eyes of AI

2 min read

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The #1 fastest-growing B2B marketing agency

4 min read

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4 steps to make your ABM more empathetic (and effective)

4 min read

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Your ABM prospects don’t trust you. Here’s why.

3 min read

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Your marketing peers told us all about their strategy for 2021

1 min read

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Time for Geeks to rule the roost

3 min read

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How to make your media spend work harder – for longer

3 min read

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Channel revolution is now possible. What’s stopping us?

5 min read

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Important user behaviour trends to factor into your next social strategy

9 min read

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Channel marketers, this one’s for you

2 min read

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How to measure up in marketing

3 min read

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Why we’re giving up award entries for 2020

2 min read

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Change the channel: why audio is the answer in a crisis

4 min read

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Could employee advocacy be your brand’s new ‘secret weapon’ on social?

6 min read

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B2B marketer? Four things to keep in mind for your social media activity in 2020

6 min read

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Another year, another success.

4 min read

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GDPR and PECR – The opportunity to be a loud voice in a quiet space

8 min read

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4 reasons your B2B prospects would ditch you on a date

5 min read

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Putting more RPM in your ABM

4 min read

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Audio in marketing: It’s not just noise

3 min read

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Diversity in technology: the new frontier

3 min read

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New Year. New Marketing

5 min read

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A meaningful moment of tech

3 min read

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When hard work pays off

4 min read

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Can B2B Marketing tackle gender bias in leadership?

4 min read

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Brand Guidelines – Blessing or Curse?

4 min read

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An idea can change the world

3 min read

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AI: Authentic Intelligence

3 min read

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Why did the chicken cross the road? To get to the worse supplier

3 min read

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GDPR 2018: It’s still ok to get in touch with your emotions

5 min read

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The real meaning of GDPR? Great Data Produces Results.

3 min read

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From Glitch to Gradient: why it’s essential to embrace design trends, old and new

3 min read

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Agency of the Year: Telling your story the right way

2 min read

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Awards. Who needs them?

4 min read

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Media and marketing are broken. Let’s fix them, twogether.

5 min read

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Virtualized tech: You have to get real first

3 min read

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Celebration! Seven nominations in the B2B Marketing Awards

2 min read

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Are you achieving the full potential of marketing automation?

6 min read

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Marketing Concierge: 4 ways to help resellers get more from your MDF

5 min read

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5…4…3…2…1 LIFTOFF! For stratospheric digital success

4 min read

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Avoiding the seven-year pitch.

3 min read

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25 hour challenge at the Intuit Small Biz Hackathon

3 min watch

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The inside story: selling in Europe

2 min read

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Latest content marketing thinking: Fake news is good news for B2B marketers

4 min read

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Got an idea? We’ll help you lasso the moon.

4 min read

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A tale of two bridges

3 min read

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Game On: Channel Meet Up Event

2 min watch & 6 min read

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Global B2B marketing agencies: twogether enters the top 20

3 min read

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